“Michael helps you find your genius — and that’s his genius.”
Jaime Robinson, Founder, Chief Creative Officer, JOAN
Michael Fanuele has learned that inspiration is the ultimate competitive advantage.
Over a 25-year career spanning Shake Shack, General Mills, Dos Equis, Arby’s, and dozens of other brands, Michael has helped organizations use emotion, imagination, and bold ambition to move people to action.
Along the way, he became fascinated by a simple question: Why do some ideas inspire action while others are ignored?
That question led Michael to study the forces that move people — from music and storytelling to psychology, leadership, and culture. It became the foundation of his book, Stop Making Sense, and ultimately, the inspiration behind Talk Like Music.
Today, Michael advises leaders, helps organizations uncover breakthrough ideas, and speaks about the power of inspiration in business and life.
Because the most successful leaders don’t simply make sense.
They make people move.
Detailed experience at LinkedIn.
Michael has won more awards for effective marketing than any strategist in the industry, including a record-breaking 5 Jay Chiat Awards.
Michael partnered with Mark Cuban and the SBA to expand entrepreneurial training to under-represented communities.
Watch Michael on The Courageous Podcast tell the twisty tale of how finding his birth parents sharpened his strategic thinking.